Posted on: 03:25 Thu, 28 Jan 2016



A few days ago; The internet went agog with
news that Africa’s award winning superstar
‘David Adeleke’ has signed a record deal with
Sony Music Entertainment. The global renowned
company have come out, releasing a
press statement to confirm Davido’s deal
with their outfit.. Read below –

LONDON, Jan. 27, 2016

Sony Music Entertainment have signed
accomplished musician Davido to a
groundbreaking global agreement. The deal was
inked at the Sony Music offices in New York and
will see the American-born Nigerian recording
artist release his highly anticipated sophomore
album later this year.

In Africa, Davido is a bonafide superstar. After
relocating to Nigeria from the United
States aged 19, Davido set up HKN records
alongside his brother and independently released
the first song he ever recorded entitled, ‘Back
When’. The track was an instant success and
propelled Davido to national stardom as he
followed this with the release of his second
single and pan-African smash hit, ‘Dami Duro’.

This track became one of the biggest airplay
records not just on radio in Nigeria but across
the continent, catapulting him to superstar
status and making him one of the most sought-
after artists to collaborate with widening his
huge fan base and media support.

His debut album, ‘Omo Baba Olowo’ was
released in 2012 to critical acclaim earning him
countless award nominations and accolades
including two MTV Africa Music Awards and the
2014 BET Award for ‘Best African Act’. A world
tour followed which saw Davido perform to sell-
out venues across Africa, Paris, New
York and London. Today, Davido enjoys a
massive social media following with a combined
number of over 6 million followers across all his
platforms.

This deal represents a step forward for Sony
Music Entertainment as it grows its roots
in Africa. Announcing its official presence
in Lagos, Nigeria verifies Sony Music
Entertainment’s decision to pursue new business
via the introduction of on-the-ground operating
entities in an expanded number of markets in the
region. The timing of the decision is based on
the convergence of a number of positive
indicators in Africa’s economy and positive signs
in the music industry. Davido is a shining
example of this.

Sean Watson, Managing Director, Sony Music
Entertainment Africa stated, “Working with
incredible talent like Davido heralds a new era
for Sony Music Entertainment Africa on the
continent. We couldn’t be prouder of our
partnership with Davido and we are extremely
keen to support his vision to succeed at the
highest level in our industry.”

Adam Granite, President, Northern & Eastern
Europe and Africa commented. “We are thrilled
to welcome Davido into the Sony Music
family. We are very much looking forward to
bringing one of Africa’s biggest stars to the
world. We are also excited to partner
with Kamal Ajiboye, Davido’s manager as well
as Efe Ogbeni, who will be executive producing
the album on our behalf.”

“Music is the universal language that unites and
betters the world. It’s always been my dream to
take my music and culture to all corners of the
world so I’m blessed to be partnering with Sony
Music Entertainment on this next chapter. My
number one aim is to make my fans
and Africa proud” Davido commented.